Fender launched the American Standard Series of guitars and basses in 1987, and the collection has been Fender’s flagship line for serious artists and players for nearly 30 years, but beginning December 7—and officially launching in January 2017—Fender will be replacing the venerable line with the new American Professional Series.
WHAT IS THE AMERICAN PROFESSIONAL SERIES?
Combining Fender’s longstanding history of quality, handmade craftsmanship and industry innovation, the American Professional Series features 92 different guitars and basses and offers a number of unique enhancements.
American Professional Series instruments are available in a variety of ash and alder body styles, including newly designed Stratocasters, Telecasters, Jazzmasters, Jaguar, Precision Basses and Jazz Basses.
Each guitar features rosewood and maple fretboards, and the series introduces three new colorways: Sonic Gray, Mystic Seafoam and Antique Olive. Other colors included in the series are Olympic White, Black, 3-Color Sunburst, Sienna Sunburst and the return of classic Butterscotch Blonde available only on Telecaster models.
WHAT’S HAPPENING TO THE AMERICAN STANDARD SERIES?
For now, American Standard instruments are still available in select stores and online, but availability is limited as dealers ramp up for the official launch of the American Professional line coming in January 2017.
HOW IS THE AMERICAN PROFESSIONAL SERIES DIFFERENT FROM THE AMERICAN STANDARD SERIES?
